A UX Report: Fitting In - Leta Fritz
In July of 2014, I completed a series of online usability tests through UserTesting.com. There were two purposes of these tests; one to evaluate usertesting.com, and secondly to focus on a few lingering questions about the University of Nevada, Reno.
It is no secret that the Reno area has been fighting a bad reputation for quite some time, and tv shows like Reno 911 did not help. As a part of the marketing department at the University of Nevada, Reno, one of the goals behind our web presence is to fight this reputation and show “outsiders” or foreigners to the area that Reno is an incredible college town located near one of the most beautiful places in the states, Tahoe.
Here is the report right up:
And here is the original test video: